DIVISA RESORT
Experience Resort
There is a place overlooking the mountains and surrounded by a large lake, ultra-modern, featuring fine dining, an indoor heated pool, and an outdoor infinity pool. Plus, there are countless options for leisure, boating, and fishing. This place is much more than a hotel; it is an Experience Resort.
SERVICES
Discovery and definition
Branding and Identity
Website and social media
Prototyping and development
COMPANY
Agencia Yoda
CONTEXT
Divisa Experience Resort is the first experience resort in Brazil. Located in the Serra Gaúcha, on the border between the cities of São Francisco de Paula and Canela / RS, it was recently renovated and expanded. It has new restaurants, water park, leisure activities, adventure, nautical and fishing.
PROBLEM STATEMENT
The challenge: to create a logo for the resort’s visual identity, inspired by the atmosphere of nature, leisure, and luxury characteristic of glamping. Beyond the logo, it was necessary to develop the complete visual identity, the website, and other brand applications.
COMPETITIVE ANALYSIS
As part of our benchmarking and research work, we analyzed the glamping movement as a whole through platforms such as Pinterest, Instagram, and Behance, among others.
CONCEPT
In conceptualizing the brand, we proposed an icon featuring the letter “D” from the name partially submerged in the lagoon, without compromising the character’s legibility, thereby creating a division between the aquatic and terrestrial elements. The serif typeface and the character spacing help convey the desired touch of sophistication.
WEBSITE
For the website, the idea was to translate the atmosphere of the countryside and nature, combined with a sense of luxury, into the digital realm. To achieve this, the visual identity was adapted for a WordPress template.
OTHER WORK
Wizard Learning Hub
Wizard Learning Hub
Bpool App
Bpool App
MRV&CO Website
MRV&CO Website
On The Road App
On The Road App
Tramontina Brand Site