“The website does not reflect the scale of the business or the impact the brand/group has.”
MRV&CO
Transform
to Dream
MRV&CO is a group of companies focused on developing housing solutions for a wide range of segments and client profiles. It has been present in the Brazilian real estate sector since 1979, delivering sustainability, development, and coexistence to over 1 million people.
SERVICES
Discovery and definition
Ideation and concepts
Wireframing and prototyping
Design handoff
COMPANY
Gauge Stefanini
CONTEXT
The corporate website of the construction group aims to position MRV&CO as a brand that is aware of its responsibilities and commitments to society, communicating with intentionality and transparency.
PROBLEM STATEMENT
A Discovery process was carried out to dive into the MRV&CO universe and understand the needs and desires of each area. Collaborative and co-creation research was conducted to define the project’s objectives. Among some problems mentioned were:
“We need to show that the final product is not just housing, but also health, education, protection, and safety.”
INSTITUTIONAL RELATIONS
“We want to make the communication more attractive and humanized.”
GRC AND PRIVACY
“ESG is not being communicated in an attractive and clear way.”
sustainability
“The website needs to be a gateway for attraction and to strengthen the employer brand.”
HUMAN DEVELOPMENT
OLD WEBSITE
BUSINESS GOALS
We mapped out the main objectives:
• Expand digital presence and strengthen communication with audiences, improving the efficiency, relevance, and reach of the content.
• Strengthen MRV&CO’s reputation and image, standing out in surveys and improving public perception regarding ethics and ESG.
• Position MRV&CO as an authority on key topics that shape its narrative.
COMPETITIVE ANALYSIS
As part of our benchmarking and research, we analyzed brands that address institutional and sustainability topics in a clear and objective way. Among them are Natura&CO, Inter&CO, Localiza&CO, Itaú, J&J, Pepsico, and Unilever.
SITEMAP
The sitemap was created based on user needs, information architecture, and technical feasibility. It prioritizes key resources and information, making it easier for users to find what they need.
WIREFRAME
TRANSFORM TO DREAM
“Transform” was one of the words most frequently mentioned in our workshops. The greatness and strength of the group exist because you transform daily life, cities, and people’s lives. After all, they are at the heart of MRV&CO’s purpose. And for all this to happen, you too are constantly transforming.
By transforming, you build a bridge to dreams — both the group’s and people’s. Dreams of buying a first apartment, seeing a neighborhood grow, implementing and participating in social and environmental initiatives, building a career, and creating a future. All of this is truly grand.
MRV&CO PERSONALITY
The message of transformation that MRV&CO wishes to convey is already well represented by the brand’s identity. Our mission was to bring this visual language to the new corporate website and enhance it, taking into account market research and co-creation with the business team.
CONCEPT
We relied on the brand’s personality to ensure it was reflected in every design and content choice, and this stage also included collaboration from MRV&CO.
RESULTS
From 8.9k to 18k monthly visits increased
Reached a base of 1k newsletter subscribers
Improved the positive perception of the MRV&CO brand in public opinion surveys on ethics and social responsibility
Established an active communication frequency with content updates
Became a source of content for other digital channels
OTHER WORK
Sicredi Brand Book
Sicredi Brand Book
Firelight Website
Firelight Website
Gerdau Brand Site
Gerdau Brand Site
Tramontina TH Magazine
Tramontina TH Magazine
Cresol Brand Book