Tramontina
Doing things
well to inspire
More than numbers, what defines Tramontina is the constant effort to increasingly make people’s lives better. The small blacksmith’s shop founded by Valentin and Elisa Tramontina in 1911, in the south of Brazil, was the origin of a group that upholds the century-old vocation of delighting with simple gestures.
SERVICES
Discovery and definition
Ideation and concepts
Wireframing and prototyping
Design handoff
COMPANY
Gauge Stefanini
CONTEXT
Tramontina is a company that grows stronger with each one of more than 22,000 products. But one of its greatest strengths is in the brand, in all the movements that bring Tramontina to people and reinforce its way of being. For those who use or experience its products, stores and service, Tramontina must be one: a dedicated, careful company that values doing it well.
PROBLEM STATEMENT
Building upon the brand’s established identity, the Platform’s challenge was to translate the graphic Brandbook into the digital environment, conveying the coherence and strength of a unified Tramontina to both suppliers and consumers.
COMPETITIVE ANALYSIS
As part of our benchmarking and research, we analyzed brand guideline sites and design systems from brands such as Uber, Claro, IBM, Google, Apple, and others across various sectors.
STYLEGUIDE
For the platform’s style guide, it was necessary to adapt certain aspects of the brand book to create the digital asset library.
CONCEPT
The idea behind the concept was to try to maintain the same visual style as the brand book, within the limits of interactivity.
RESULTS
Increased suppliers ease of access to the brand by 40%.
Generated over 1,000 monthly logins.
Client recognition led to another five new projects in succession.
OTHER WORK
Sicredi Brand Book
Sicredi Brand Book
Firelight Website
Firelight Website
Gerdau Brand Site
Gerdau Brand Site
Tramontina TH Magazine
Tramontina TH Magazine
Cresol Brand Book