ON THE ROAD
Easy and fun
way to travel
Spice up the Road is a channel for sharing experiences related to travel and gastronomy. Creatively speaking, it is a blog about “Spices and Places,” designed to help anyone pick up great travel tips. On the Road app is a comprehensive version of the blog, featuring many more resources and interactive elements.
SERVICES
Discovery and definition
Branding and logo development
Ideation and concepts
Wireframing and prototyping
COMPANY
Claudio Sudhaus
CONTEXT
On the Road is an application powered by Spice up the Road, with the objective of encouraging people to live unique experiences around the world, sharing exclusive travel tips and special itineraries.
PROBLEM STATEMENT
When the client approached us about the project, there was only an idea and a list of features for the app. There was no logo, visual design, brand guidelines, or content. The starting point was to be the identity and visual language of the Spice On the Road blog. Based on this, a discovery process was conducted with the blog’s readers as well as potential customers of the app.
BUSINESS GOALS
We mapped out the main objectives:
• First, it was necessary to create a brand and visual identity that reflected the stakeholders’ vision for the app.
• Create an app—relevant in terms of content and functionality—that, once approved by the Apple App Store and Google Play, would drive exponential user growth.
• Acquire subscribers for the premium section, which would feature specialized content and a social networking component allowing users to include their own personal itineraries.
COMPETITIVE ANALYSIS
As part of our benchmarking and research, we analyzed apps that helps with Smart Itinerary & Routing Planners like: Lost in City Guides, Visit A City Guide and Citymaps2Go.
BRANDING AND STYLEGUIDE
For the brand and visual identity, the idea was to maintain minimalism and simplicity combined with a vibrant color palette, offering various possibilities and directions for screen design, while also taking into account research with the target audience.
UX MAP
USER FLOW / TUTORIAL
CONCEPT
Once the brand identity was defined, we ensured it was reflected in every design and content choice. This stage also involved collaboration with stakeholders.
RESULTS
Over than 4k downloads in the first year
It reached a base of 800 monthly subscribers.
Traffic to the Spice on the Road blog increased by 30%.
More than 200 itineraries listed in the app
OTHER WORK
Estilo Zaffari Magazine
Estilo Zaffari Magazine
Acquamotion Website
Acquamotion Website
Divisa Branding & Website
Divisa Branding & Website
Cyrela Medplex Branding
Cyrela Medplex Branding
Void Magazine