BPOOL
B is the new A
BPool is an Enterprise Gateway Marketplace that aims to transform the procurement of marketing services and the way people work. They connect brands to marketing studios, providing control and compliance for the procurement sector. The mission is to simplify the communications industry, accelerating the digital transformation in the search for and contracting of marketing services.
SERVICES
Discovery and definition
Ideation and concepts
Wireframing and prototyping
Design handoff
COMPANY
Huia Stefanini
CONTEXT
The platform seamlessly connects brands with talented partners such as studios, boutiques, agencies and startups through 300 pre-priced assets and a unique algorithm. This optimizes creativity, innovation and time, ensuring savings, efficiency and compliance in acquisitions.
PROBLEM STATEMENT
The client had a desktop prototype for scheduling meetings, defining timelines, and establishing project agreements. Based on this, it was necessary to develop the mobile app with the same functions, covering stages ranging from discovery, definition, ideation, and concept development through to final delivery for implementation.
BUSINESS GOALS
The main objectives were mapped out:
• Make it easy for marketers to match projects with suppliers, create proposals for events and live marketing, negotiate and manage completion and payments.
• Use the app to simplify the tax process, allowing fractional payments to the single supplier via the platform.
• Develop a seamless journey within an ecosystem of communication, design, and strategy solutions on a single platform, under a single contract.
Structure Flows
The app’s structure comprises three main flows: the marketplace, which connects brands and partners; the proposals, covering negotiation and the briefing process; and the Bpay component, which handles payment acceleration.
STYLEGUIDE
The proposed Styleguide for the app version was created by combining the Brandbook and the desktop version. The use of these components was adapted for optimal performance in the mobile environment.
USER JOUNEYS
Various user journeys with their respective objectives were developed within the platform, aiming for fluid and intuitive navigation while respecting structural flows.
CONCEPT
Just like the Styleguide, the concept was developed in accordance with the Brandbook guidelines, with a focus on optimal adaptation for mobile screens.
RESULTS
More than 1,500 partners selected from 5,000 freelancers.
Pre-negotiated pricing model that provides up to 20% cost savings.
A consistent, reliable and frictionless way of hiring partners at scale.
Fast, automated partner matching in just 48 hours.
OTHER WORK
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