ZAFFARI
A digital Lifestyle
Originating in 1935 from a modest general store in Erechim, Rio Grande do Sul, Zaffari Group has been growing for over 80 years and today operates the sixth-largest supermarket chain in Brazil. A company with 100% domestic capital, it operates in the supermarket retail, shopping mall management, and credit card sectors. It currently employs approximately 12,000 people, and its mission is to serve the community with quality products and services while building relationships based on trust and loyalty.
SERVICES
Discovery and definition
Ideation and concepts
Wireframing and prototyping
Design handoff
COMPANY
Huia Stefanini
CONTEXT
Estilo Zaffari magazine is a quarterly print publication distributed at Zaffari supermarkets. Its content focuses on well-being, gastronomy, travel, and columns by various writers, among other topics. Over time, it became necessary to bring this publication into the digital space.
PROBLEM STATEMENT
With this in mind, the challenge was to carry out this transformation: developing revista Estilo Zaffari entirely online to bring the experience of the print magazine into the digital realm. It all comes together on a website featuring photo galleries, text, audio, and video, designed for content consumption on mobile devices, such as smartphones and tablets, as well as computers.
WIREFRAME
STYLEGUIDE
For the platform’s style guide, it was necessary to adapt certain aspects of the print magazine while simultaneously working on a more modern and contemporary interface.
CONCEPT
The idea behind the concept was to try to maintain the same logic as the print magazine, while aiming for a blog-style reading experience in a digital environment.
RESULTS
Increased brand visibility through relevant content.
It generated over 1,200 monthly visits.
The magazine remains online after years, and client recognition led to subsequent projects.
OTHER WORK
Wizard Learning Hub
Wizard Learning Hub
Bpool App
Bpool App
MRV&CO Website
MRV&CO Website
On The Road App
On The Road App
Tramontina Brand Site