Tramontina
Making things
beautiful
Growing to transform lives, building connections to evolve together. This purpose is not merely displayed on a wall; it drives Tramontina wherever it operates. Everything they do, they do with the pride of doing it well. It is not a stance or a slogan; it is a choice reflected in every product, every person, and every decision.
SERVICES
Discovery and definition
Ideation and concepts
Wireframing and prototyping
Design handoff
COMPANY
Huia Stefanini
CONTEXT
Tramontina is a Brazilian company with more than 100 years of history and tradition working in the retails market. Today, it contains in its portfolio more than 18 Sku’s with different proposals and specifications, but always with the pleasure of making it beautiful.
PROBLEM STATEMENT
The challenge was to transform Tramontina Hoje magazine, now limited to the internal public and business partners, into a digital magazine. After 20 years of tradition with annual editions, they chose to develop this project with quartes releases – and also, due to environmental issues and technological innovations. We needed to convert a traditional magazine to digital format, through fluid, innovative and attractive navigation for the user.
STYLEGUIDE
For the platform’s style guide, it was necessary to adapt certain aspects of the print magazine while simultaneously working on a more modern and contemporary interface.
CONCEPT
The idea behind the concept was to try to maintain the same logic as the print magazine, while aiming for a blog-style reading experience in a digital environment.
RESULTS
Increased brand visibility through relevant content.
It generated over 2,000 monthly visits.
Client recognition led to subsequent projects and a relationship that lasted for years.
OTHER WORK
Wizard Learning Hub
Wizard Learning Hub
Bpool App
Bpool App
MRV&CO Website
MRV&CO Website
On The Road App
On The Road App
Tramontina Brand Site