CRESOL
It all starts
with you
The Cresol System has over one million members and operates service branches across 20 Brazilian states, focusing on personalized service and providing financial solutions to foster the development of members, their businesses, and the entire community.
SERVICES
Discovery and definition
Ideation and concepts
Layout and editorial design
Finalization and delivery
COMPANY
Huia Stefanini
CONTEXT
The Cresol Brand Book aims to support brand management across a wide range of aspects, with simplicity of application as its foundation. It serves as a reference for professionals in marketing, communications, and business, as well as for everyone who manages the Cresol brand.
PROBLEM STATEMENT
The challenge was to build a tool to support the development of strategies for communicating the brand, its products, and its services, while maintaining visual consistency. The information compiled in the manual also aids in understanding the positioning and essence, creating unity between the visual and textual language for Cresol.
COMPETITIVE ANALYSIS
As part of our benchmarking and research activities, we analyzed manuals and guides, primarily from Brazilian financial institutions and banks such as Itaú, Bradesco, Santander, and Banco do Brasil.
Unity and consistency
Visual identity elements ensure recognition at every touchpoint, whether in print or digital communications, or through experiences. Correct use of these elements strengthens the relationship between people and the brand.
Examples of best practices
In addition to the full manual setup, ideas were proposed for applying the rules regarding element usage across various advertising materials and content.
RESULTS
Client recognition led to the development of five additional manuals—covering architecture, brand strategy, brand governance, and digital brand usage—as well as widespread adoption across the entire supplier network.
OTHER WORK
Estilo Zaffari Magazine
Estilo Zaffari Magazine
Acquamotion Website
Acquamotion Website
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Divisa Branding & Website
Cyrela Medplex Branding
Cyrela Medplex Branding
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