Acquamotion
Diving into a
magical world
Located 7 km from the center of Gramado, one of Brazil’s most charming cities, Acquamotion opened in June 2021. Spanning an area of 49,000 m², it features seven thermal pools, thrilling water slides, a wave pool, and climate-controlled areas with full amenities, all within a water park filled with fun and magic, designed to create unforgettable memories.
SERVICES
Discovery and definition
Ideation and concepts
Wireframing and prototyping
Design handoff
COMPANY
Huia Stefanini
CONTEXT
As Latin America’s first indoor water park, packed with attractions and featuring a backstory and scenic design inspired by the seasons, the park needed a digital version. A website that could represent its conceptual proposal that would feature characters inspired by the seasons of the year.
PROBLEM STATEMENT
The project’s challenge was to develop the UX and UI aspects, mapping out user flows and journeys in an engaging way that would help drive direct sales. To achieve this, the concept was to bring the park’s mystical atmosphere and characters to the website, aiming to capture the attention of families and especially children.
WIREFRAME
STYLEGUIDE
Creating the style guide involved adapting the visual identity, bringing the richness of colors and elements into the digital environment.
CONCEPT
For the visual concept, the idea was to bring the magical and mystical world found in the water park’s physical environment into the digital realm through characters representing the seasons of the year.
RESULTS
From 800 to 3k monthly visits increased
Established a frequency of active communication with the target audience.
Increased conversions and purchases through the website by 40%.
OTHER WORK
Sicredi Brand Book
Sicredi Brand Book
Firelight Website
Firelight Website
Gerdau Brand Site
Gerdau Brand Site
Tramontina TH Magazine
Tramontina TH Magazine
Cresol Brand Book