SICREDI
Doing it together
for everyone
Sicredi is Brazil’s first cooperative financial institution. Its business model builds a value chain that benefits the member, the cooperative, and the local community. They offer over 300 financial products and services in a simple, accessible manner to individuals, businesses, and the agribusiness sector.
SERVICES
Discovery and definition
Ideation and concepts
Layout and editorial design
Finalization and delivery
COMPANY
Huia Stefanini
CONTEXT
Building a solid brand is a challenge and involves every touchpoint in the process. The Sicredi brand and identity manual is a tool designed to guide companies and suppliers in maintaining brand consistency and governance across all regions where it operates.
PROBLEM STATEMENT
Following the brand modernization process, a standardization effort was required; this encompassed not only visual and verbal elements but also governance, brand strategy, and architectural guidelines for modernizing physical branches. This necessitated comprehensive documentation of all brand touchpoints.
COMPETITIVE ANALYSIS
As part of our benchmarking and research activities, we analyzed manuals and guides, primarily from Brazilian financial institutions and banks such as Itaú, Bradesco, Santander, and Banco do Brasil.
Unity and consistency
Visual identity elements ensure recognition at every touchpoint, whether in print or digital communications, or through experiences. Correct use of these elements strengthens the relationship between people and the brand.
Examples of best practices
In addition to the full manual setup, ideas were proposed for applying the rules regarding element usage across various advertising materials and content.
RESULTS
Client recognition led to the development of five additional manuals—covering architecture, brand strategy, brand governance, and digital brand usage—as well as widespread adoption across the entire supplier network.
OTHER WORK
Sicredi Brand Book
Sicredi Brand Book
Firelight Website
Firelight Website
Gerdau Brand Site
Gerdau Brand Site
Tramontina TH Magazine
Tramontina TH Magazine
Cresol Brand Book